After a long time, I am finally writing this. I have been wanting to do this for a long time. I have written this in the past as well, What is Search Engine Optimization (SEO)? According to me SEO is not just being on the top most pages of the search engines, it is a lot more than that. According to me whenever I take up an assignment for SEO, I always try to ask the client what do they want to achieve out of this exercise. This is very important, most of the times the client itself is not clear of what they want or they are looking at very vague targets. If you ask me, what is one of the most common mistakes made by the website owners, I will answer building their website and then calling the SEO guy, whereas it should be the other way round.
Any business wanting to survive in business (note: I am saying business and not business on the Internet) should seriously consider Search Engine Optimization and spend more than 50% (that is what I believe) of their marketing budget to it. This might sound strange at this stage, but let me tell you if you get your act right on day one, trust me it will give you great results in the long one. Plus the other common mistake made by the companies is that they still do not give importance to their websites, whereas it is one of their most important real estate. If you are a business owner and are seriously thinking marketing your website, get a genuine SEO Services Expert Company, who not only just provides you SEO Services, but also advises you on how to increase your overall presence.