SEO - Views, Tips & Rants

Just finished writing an article, on what to expect out of a SEO Career. Read the entire article at Search Engine Optimization (SEO) - Career Option?

After a long time, I am finally writing this. I have been wanting to do this for a long time. I have written this in the past as well, What is Search Engine Optimization (SEO)? According to me SEO is not just being on the top most pages of the search engines, it is a lot more than that. According to me whenever I take up an assignment for SEO, I always try to ask the client what do they want to achieve out of this exercise. This is very important, most of the times the client itself is not clear of what they want or they are looking at very vague targets. If you ask me, what is one of the most common mistakes made by the website owners, I will answer building their website and then calling the SEO guy, whereas it should be the other way round.

Any business wanting to survive in business (note: I am saying business and not business on the Internet) should seriously consider Search Engine Optimization and spend more than 50% (that is what I believe) of their marketing budget to it. This might sound strange at this stage, but let me tell you if you get your act right on day one, trust me it will give you great results in the long one. Plus the other common mistake made by the companies is that they still do not give importance to their websites, whereas it is one of their most important real estate. If you are a business owner and are seriously thinking marketing your website, get a genuine SEO Services Expert Company, who not only just provides you SEO Services, but also advises you on how to increase your overall presence.

One of the most important advantage that SEO enjoys over all other forms of marketing is that the organizations do not have to pay a single penny to the search engines for organic listings, where as with any other form of marketing the advertiser ends up paying. It is like an editorial in a newspaper, which often gets the maximum viewership.

One of the very important and easiest way to tell the search engines about all the pages of your website is to create and submit a sitemap. Other than being the easiest it is also one of the very important for a few reasons:

• It lets you tell search engines about all the pages on your website
• If the pages on your site are poorly linked you can use a sitemap

Sitemaps can be created in many formats but one should always follow a format supported by Sitemaps.org. What I do for simplicity is create an XML format for Google,Live.com and Ask.com and TXT for Yahoo. There are many free and paid software that can be used to create Sitemaps or if you know all the URL's of your website you can create one yourself manually. I am personally using Gsitecrawler.com and auditmypc.com currently.

I need to rush to work now, more later.

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SEO stands for Search Engine Optimization. It is the process of optimizing the website (both on-page and off-page) in such a way, that it achieves higher rankings in the search engines when searched for the related keywords.

But unfortunately most of the above definition has been lost somewhere with many SEO's. Who is responsible for this, according to me a) customers b) seo's. Customers do no understand the overall objective of SEO and want to get to the top quickly but with this they are not understanding what they are loosing. I will not blame the customer for this, but it is the lack of their knowledge of the subject. Most of the time SME's goals are 'First Page First Result on every search engine in the planet.' But how to explain them that it is not always the case that the first result gets the maximum traffic, it could be the second, third or may be the fourth one or any other result that is relevant to the search done by the user. Under such circumstances I always ask the customers, how many times have they clicked on each search result appearing on each page for each search performed. But I still believe its a never ending discussion and I can only hope that someday customers will understand us better!!

SEO's: Don't think they are not responsible, they are!! But their issues are also justified, too much work very few skilled people who can use the complete potential out of SEO. Many of them have abused the many available tags and other facilities so much that now search engines do not even consider some of them at all. I believe there is one fact that the SEO's must accept and that is the search engines are keeping a close eye on each website and yes there are some really smart boys doing really good job there.

The solution to this according to me is Awareness!!