SEO - Views, Tips & Rants

Just finished writing an article, on what to expect out of a SEO Career. Read the entire article at Search Engine Optimization (SEO) - Career Option?

Please note that today's post is really meant for existing SEO's and Business Owners.

Keyword Research? Lots of companies are offering tools for a fixed subscription cost and they provide you with a list of related keywords for your primary term. My question is, do you really need to subscribe to such a service so that you can get hold of the right terms.

Search engines particularly Google have been doing a fairly good job in providing the webmasters with keyword research tools mostly free, so that they can get the right terms.

• Google Insights for Search
• Google Adwords External Keyword Research Tool
• Microsoft adCenter Keyword Research Tool $$
• Google Suggest
• Yahoo Search Assist
• Bing Search Suggestions
• Ask.com Search Suggestions

If you use these tools properly, you will not have to subscribe to any paid service provider and will save a lot of money, some of which you can pass on to your customer!!

After a long time, I am finally writing this. I have been wanting to do this for a long time. I have written this in the past as well, What is Search Engine Optimization (SEO)? According to me SEO is not just being on the top most pages of the search engines, it is a lot more than that. According to me whenever I take up an assignment for SEO, I always try to ask the client what do they want to achieve out of this exercise. This is very important, most of the times the client itself is not clear of what they want or they are looking at very vague targets. If you ask me, what is one of the most common mistakes made by the website owners, I will answer building their website and then calling the SEO guy, whereas it should be the other way round.

Any business wanting to survive in business (note: I am saying business and not business on the Internet) should seriously consider Search Engine Optimization and spend more than 50% (that is what I believe) of their marketing budget to it. This might sound strange at this stage, but let me tell you if you get your act right on day one, trust me it will give you great results in the long one. Plus the other common mistake made by the companies is that they still do not give importance to their websites, whereas it is one of their most important real estate. If you are a business owner and are seriously thinking marketing your website, get a genuine SEO Services Expert Company, who not only just provides you SEO Services, but also advises you on how to increase your overall presence.

One of the most important advantage that SEO enjoys over all other forms of marketing is that the organizations do not have to pay a single penny to the search engines for organic listings, where as with any other form of marketing the advertiser ends up paying. It is like an editorial in a newspaper, which often gets the maximum viewership.

As a part of being a loyal Matt Cutts Reader, I asked him a question wondering whether sometime in the future will Google Webmaster Central would include a feature, saying that hey your website is not according to the webmaster guidelines beware?. See his answer in the following video:

This video is a property of the concerned owner, and it has been provided as a reference only.

One of the very important and easiest way to tell the search engines about all the pages of your website is to create and submit a sitemap. Other than being the easiest it is also one of the very important for a few reasons:

• It lets you tell search engines about all the pages on your website
• If the pages on your site are poorly linked you can use a sitemap

Sitemaps can be created in many formats but one should always follow a format supported by Sitemaps.org. What I do for simplicity is create an XML format for Google,Live.com and Ask.com and TXT for Yahoo. There are many free and paid software that can be used to create Sitemaps or if you know all the URL's of your website you can create one yourself manually. I am personally using Gsitecrawler.com and auditmypc.com currently.

I need to rush to work now, more later.

If you are a business owner or webmaster looking for SEO Search Engine Optimization Outsourcing, get in touch with us and see what wonders we can do for you!! If you are a student, IT Professional, Webmaster or Small Business Owner wanting to do SEO Search Engine Optimization Training Course, let us know about you!!